With spring season already upon on us and temperatures creeping up to the mid 70′s, summer season and summer lifestyle is switching into high gear. People are packing the picnic bag, the beach towel and the trunks for a day at the beach, going down to the shore or out by boat on the ocean and this is a perfect time to start planning your summer promotional giveaways.
The obvious choice for marketing buyers and merchandise planners is to replenish merchandise inventories of T-shirts, Shorts and Caps for a summer look, but a simple bottle of water is often overseen as the most effective promotional product in the summer.
Some people might find this technique a little too farfetched but the truth is that marketing is a unique platform where you can regale your potential consumers through your products so that it would encourage them to try it out as water bottles are much in demand as it is the time of peak summer even though monsoon has made its presence felt.
It is estimated that people drink up to an average of 45% more liquid during a warm summer day, over a day in the winter. Carrying around a bottle of water is not only a convenience – it is a necessity. Overall, the water bottling industry sees a 27% increase in sales of bottled water during the summer month (May-August) according to 2009 figures.
Bottled Water is big business – and now demand is now growing for bottles of water that can be used over and over again and don’t have to be thrown away. This is a natural door-opener and ideal for merchandisers and designers of sales promotions.
The usage of a reusable bottle of water is a generic exercise. In general, people fill up their bottles of water at home before leaving the house in the morning, drink during the day and then fill up at a conveniently located tap during the day. This means that the users of the water bottles will constantly be reminded and exposed to the promotional messages that the Water Bottles come with. It will also display the Water Bottle in an external setting which is favorable from a marketing perspective.
And Water Bottle usage is versatile. Water Bottles don’t just have to be filled with water, but can be filled with sports drinks, energy drinks and other beverages that are associated summer fun and hot days on the beach.
As a marketing planner, you will conclude that Water Bottles are a great give away that will give you a vehicle to transfer your brand and promotional messages to people-dense summer environments.
For instance, you can design promotional programs and incentives where you give away a set of Water Bottles for the entire family. There are also designer focused water bottles, for instance in Stainless Steel, Soft Squeeze materials or Aluminum, that will appeal to a sporty crowd and send a strong athletic message.
You may also want to consider smaller size Water Bottles that are ideal for back-packs and are popular among hikers and back-packers.
Fans of premium mineral waters will be glad to know that bottles replicating the fancy glass designs and shapes of their favorite bottles of water are also available in a customized promotional setting.