How to Be Sure That Surfers, Readers, Buyers And Users Are Searching for Your Content

When AC suggested “tutorials,” I wasn’t thinking, ‘Maybe I can show them how to better-direct Net-users to their online-content.’ My first thought was Paint.NET. ‘There’s all kinds of stuff I could show people they can do with that!” I thought. ‘I could explain how to … umm, you know, ummm … FOR FREE!’

But really, I don’t know anything on that you can’t figure out yourself; just go get it FOR FREE and “read the instructions” lol.

However, the process of directing people to your content—it’s very ‘symbiotic’ (i.e. I can’t do it without having given to- and taken from-others).

The first knowledge given/taken here is the importance of “keywords.” Though that term has a slightly more-specific meaning in HTML (Hyper-Text Markup Language), what it basically means is ‘words that people use when they’re searching for things in search-engines.’ You also need to make it a habit to read review so that you can increase your learnings. As most “search engine”-owners and webmasters keep up with HTML in order to communicate more-fluently through the computer, it’s good to think of the “headers”—the parts of the webpages that are not at-first displayed anywhere on the page.

Last time I checked, the typical keyword-communication was located in the ‘headers’ (typically between the ‘head’- and ‘/head’-tags at the beginning of a webpage), and ran, ‘META TAG=”keywords” CONTENT=”(the words that the webmaster believes people will use to find the type of content therein”‘ … but I could be wrong – it’s happened before …

If you’re using a blog-site like this one, Xomba or Helium, you CANNOT DIRECTLY EDIT the keyword-communication was located between the ‘head’- and ‘/head’-tags; but it is good to have some ‘keywords’ in mind, just in case the site’s forms ask you for them.

But how do you know which keywords are the best? Well first, the keywords you think of yourself are generally the most-applicable ones; but they may not be the keywords that people are looking for! To find the keywords people look for, I suggest The Keyword Tool.

Opening The Keyword Tool, you can either a) enter the keywords you thought of in order to see any synonymous- or commonly attached-keywords you might also use, b) (on the second tab) enter a page’s address to see any keywords it is using or might use or c) (through a link on the second tab) enter selected text soon-to-be on a webpage to find any keywords The Keyword Tool’s programming can find for it.

I usually use the third option, as my content is usually not connected to ‘an address’ when I can still add to it.

Finding- and inserting keywords in your online-content is a way to make it more-likely that `Net-users who find you are the ones by whom you are aiming to be seen!


I was unable to put in the ‘less-than’ and ‘greater-than’ symbols around the “tags” mentioned above. If you know enough HTML, you know what I’m talking about; if you don’t, review the links.


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Corine Jones is a writer, editor and web designer. She graduated from the University of Pennsylvania with a degree of Journalism. She is currently the editorial manager of Coyote Rescue.

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