YouTube is an incredible social media entity, and is something you should consider getting to know.
But what is it about certain YouTube videos that make them more engaging than others?
This section could probably be extended to the more generic title of ‘How to Engage People by Video’. Many of the suggestions here will work no matter where you choose to include video. Let’s take a look shall we?
- Types of Videos for YouTube and Other Sites
Let’s first consider the different uses of videos and types of videos that you may want to create and upload onto YouTube or your other favorite social media sites. These should hopefully give you some inspiration:
A look behind the scenes of your company. It could be a glimpse of the person or people behind the brand or something as basic as watching how you actually make your product, moving from the workshop to the sales room or shop. Alternatively, it could be a virtual tour around your business headquarters or a product tour that tells people about your product’s features. Just because it may seem ordinary to you doesn’t mean it won’t strike a chord with fans. YouTube is the best example of this theory.
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Consider a reason for making the video and then have people deliver it via talking to the camera direct. You might want to offer tips on the best way to use your product or answer a common question.
Offer videos on news and/ or commentary; this can either be about relevant news in your industry or wider repercussions that impact everyone. The key here, of course, is to somehow relate it back to your brand.
Conduct videos showing interviews with important people in your industry. Grab a few minutes with the key influencers in your industry; let people see what they have to say. If you choose the right person, this will help your brand by association.
You don’t want to make it too long, but a mini-documentary about you, your products, your company or your industry could prove fascinating to others.
Show your people having fun: I don’t mean that you need to show videos of your team on their next night out, but introduce videos that feature your team in a positive and creative light. They could be seen crossing the finish line at a charity fun run, for instance, or even performing a clever sketch that’s relevant to your industry. This is one way to demonstrate the culture of your company; just make sure people really are talented or it could easily veer into cringe-worthy territory.
There’s no set ideal length of video on the web but most people agree that ‘content’ videos should be less than ten minutes if you want to retain people’s attention.
Just like you would on other social media sites, you should join YouTube’s lively community of groups to join in chats and to share videos.
If you join an existing group (aim for one that’s relevant to your industry or marketing strategy) you can connect instantly. Then you’ll be able to upload videos and post comments to be seen by everyone else in the group.
There’s a great functionality on YouTube that allows you to create or leave video responses to someone else’s video. You can either upload an existing video or create your response there and then using your webcam. Just click on the ‘Create a video response’ link (it’ll show up when you click into the comment box underneath the video).
The point is to be seen and boost visits to your profile or website; as such, make sure you choose the right video with great viral potential.
Establish the most popular video makers in your niche area and respond early; you want your response at the top of the pile so that it gets seen.
That way you can potentially piggyback on the popularity of the original video or poster.
I’d recommend that if you do this – and it’s a great way to be seen as being involved in the community – you must make sure your response is relevant, civil, and professional.
There’s a lot of very useful tips and advice in this section. I obviously can’t cover everything about nYouTube and videos in one blog – entire books have been written about Twitter or Facebook alone – but I hope it gives you enough information to get started.
The key is to refuse to be intimidated by the technology or the hype; find a way to make these sites work for you. No matter what site you use, a successful social media endeavor will always depend on two things – finding the right site to reach your audience and learning how to speak and engage with them effectively.
Today markets are overloaded with new information flooding our minds and vying for our attention.
New and old media grabs our attention when it provides relevant and relative information that appeals to our affinities. Media surrounds us 24/7 both online and off-line. Media moves markets because it influences behavior, thinking, conversations and actions.
Markets are segmented into four categories regardless of product or service. Each group is influenced by information flooding each segment of the market. Each segment reacts to information in different ways. Social technology is accelerating propagation of information and then creating shorter reaction cycle times. These shorter cycle times is what is moving markets faster than ever before.
These people and organizations create innovation by applying knowledge of what the market wants and needs and then creating new products and services. The information about new creations is then passed along to the markets. Historically this information was propagated using old media. Today the information is passed along both by old media channels and now new media channels, conversations. Segment D represent market creators, i.e. Apple, Google, Microsoft and a host of other organizations and people that create innovation that the market wants and needs. This segment is likely 5% or less of the entire marketplace. For gathering information about YouTube subscribers, a click can be made at https://www.smm-world.com/buy-youtube-subscribers site. The requirements and needs of the people are fulfilled with the large number of subscribers. The information required to be the correct one to get the right results.
These people and organizations take the information about new knowledge and innovation and apply it to solving problems or creating new solutions. In other words they use the new knowledge about a process, a product or service and create improvements for their markets, their company and their personal lives. We can see this in the field of marketing and advertisers. All are trying to apply the knowledge of social media to improve results for their customers and/or their company. Look what Ford is doing with social media, Dell, Zappos etc. This segment is likely 15% or less of the entire marketplace during the early stages of development.
These organizations and people migrate to the use of something new and learn how to use it from those creating use for it. This segment usually follows Segment C. Just consider how many organizations and people are using social media based on how the crowd uses social media. They learn how to use it based on how others are using it. Right, wrong and indifferent. This segment is likely 20% or less of the entire marketplace during the early stages of development.
These organizations and people are aware of this new thing, whatever it is, but they either fail or simply decide not to act on it for whatever reason. However, the larger segments B & C becomes segment A gets pulled into whatever it is kicking and screaming. An example would be all those companies whose web sites are static, dead and have no social function whatsoever. Sure they are aware of this “social stuff” but do not consider it important, valuable or worthy of time and attention. That is until the market moves away from them or competitive pressure pushes them into it. This segment is likely 60% or more of the entire marketplace during the early stages of development.
The 80/20 rule applies to how markets move. 20% are the creators and early adopters applying new knowledge to improve. 80% are the users and those that standby and watch.
Which Segment Wins The Most?
The answer is obvious. Segment D &C because they lead the markets to the next phase of new knowledge created and used by segment B &A. The primary difference between each segment is knowledge, how to create it and apply it for gain.
Our economy is influenced by those that create and apply knowledge. Segments D&C is where most of the money flows because segments B &A are forced to consume that which is created by new knowledge. Why are they forced? Because markets move and when they do you have to move with them or get left behind. Today this cycle of movement is rapid because the markets of conversations are accelerating both the creation and consumption of new knowledge faster than ever before. Get it?
SocialMediaBag.com is all about guiding you through the online social media frontier while you learn how to build you own social media community, or ‘bag.’
If you are going full throttle with Tweets, are LinkedIn to corporate decision makers, fully engaged with Facebook Friends and posting online videos at YouTube, then you aren’t a social media phobe and this site will bore you.
On the other hand, or arm, if your online social networking bag is empty or unused and you are ready to load ‘er up, then you are in the right spot. This is going to be a journey that helps you learn how to leverage online social media tools not only to keep connected to others, but also to learn how to achieve giant-sized goals within your own personal, business, family or community space.
Stick with me as we take on the social media frontier together. The objective is to introduce you to these tools in a manner that allows you to gracefully open yourself up to the power of online social networking without dumping a bagload of private items out on the floor.
Here are some of the highlights of this journey.
- Step 1: What is online social media and why on earth do you want to use it?
- Step 3 – 10: Using these Top Social Marketing Platforms to Promote You or Your Cause
I know it sounds like a lot and maybe you aren’t sure you’re ready to fill up your bag this full. Take heart, you won’t be left to wander aimlessly from one social media outlet to another only to give up simply because you can’t remember your login and password. You also aren’t going to be dumped into a technical minefield where you negotiate one mine only to ‘blow-up’ on another a few steps further down the path. We’ll brave this together.
If you need help or get confused, all you need to do is to reach out to me and we’ll figure out the answers to all your questions. Where to Buy Instagram Likes and Views 2020? It is the first question asked through the people while buying the likes and comments. The decision is taken with intelligence to get the desired results without additional efforts.
Once you finish this program, you’ll have gracefully lowered your social veil. You’ll be communicating to a new community without being bombarded with stuff from people you have nothing in common with. You’ll negotiate the online social media frontier all the while keeping the private stuff in your bag private.
One last thing, in Step 1 you’ll discover ways others use online social media to make change happen – sooner than later. What about you? Do you have something in mind you’de like to make happen?
Several reports and interpretations were published today about a new study conducted by NewsCred, a content marketing platform, entitled “The Millennial Mind: How Content Drives Brand Loyalty.” The study “reveals that educational, truthful, and personalized content has a strong influence on US millennials’ brand loyalty and purchase behaviors,” according to today’s media release.
This study surveyed 501 US millennials in October 2019. Two key results are:
- “Nearly two-thirds of those surveyed feel that online content drives their loyalty to a brand – yet the content they’re receiving is turning them off by not helping them navigate their everyday problems, being too long, sales-driven, buy Instagram video views, and not tailoring messaging to individual cultural interests. “
- “Only 12 percent of respondents declared their active dislike for marketing communications showing that personalized, funny, intelligent, and helpful content marketing has an open door to drive millennials’ loyalty and purchase decisions.”
As marketers and as people NOT of the millennial generation, the Partners at Little Black Dog Social Media and More decided to conduct our own tiny and arguably unscientific survey of some other non-millennials. The clear conclusion among the people we surveyed was that both of the results stated above are “absolutely ludicrous.”
From their point of view, very few intelligent and self-sufficient individuals would even begin to trust marketers or marketing collateral (= content) to help them navigate their everyday problems.” Further, those we interviewed found it odd that anyone would base purchase decisions on “funny, intelligent, and helpful content marketing,” rather than the quality, efficacy, and proven benefits of the product or service under consideration.
Now, our goal is not to deride the opinions of any generation or the way they choose to make purchase decisions. Our point is that if marketers wish to provide the information their target market needs in order to make an informed purchase decision, they need to understand their target market and respond to their questions and concerns appropriately.
What we are seeing far too often in articles offering marketing guidance to small businesses is a focus on data derived from social media – which is predominantly the domain of millennials – and a tacit assumption that marketers need focus only on these opinions in order to market products, services or brands effectively.
We promised a few thoughts about knowing your social media audience. We will limit ourselves to a few thoughts here.
First, all businesses (of any size) should not focus entirely on millennials as their target market. Unless your product or service is geared only to millennials, such a narrow definition of the target market is unnecessarily restrictive.
Second, something very important is often lost in appropriating these articles and studies: the fact that people of all generations (and even all millennials) do not respond to certain marketing tactics and strategies in the same way. For example, many baby boomers find pop-overs and overlay irritating.
Third, people of different generations prefer different kinds of humor.
Fourth, as adoption rates and user demographics for most social media platforms continue to show rapid adoption by older generations, we should expect studies of social media users to become more complex, more segmented by age, and more varied in responses to these questions.
Finally, we should never assume that people who are active on social media can be realistically segmented on the basis of age alone. Segmentation should increasingly reflect response patterns, interests, and preferred methods of communication.
What is the point of all of this? It is simple: Take surveys (especially those utilizing a very small sample) with a grain of salt, and with a large sieve to filter out the findings that are generation-specific. If you have invested the time, effort, and research to know your target audience and their preferences and needs, you should be able to identify research findings that are, and are not, relevant to your target audience. Everyone you want to reach on social media – or elsewhere – is not a millennial and is not likely to have the same expectations of marketing content. Know your audience.
We all love to have fun and enjoy social media. Posting contents like videos and pictures are the only source of fun. In all these, we require something new that can act as a platform for various artists like actors, dancers, and singers altogether. With an introduction of Tik TOK to people, this short come in the technology was also fulfilled. Tik tok is a Chinese application and is specifically designed for the digital age. There are millions and billions of tik tok users from all over the world. The application now gives a tough competition to YouTube when it comes to the videos. We also have an option for downloading tik tok videos without even downloading the app by using the sssTiktok site. In this article, we will know a lot more about Tik Tok.
What is the purpose of using tik tok?
The main reason behind tik-to getting so popular is its new technology, where people can do the lapsing for the audios and create their videos. It is a great platform for new talents who are good actors. The tik tok often pays to people who have a popular account on this platform with the highest number of views and likes. Thus, it can also be a good source for earning.
How to use tik tok? tips for beginners
If you are a beginner and are interested in creating highly engaging ones, along with your talent, you also need a few tips that will help you create videos. These tips and tricks are very easy to follow and can be found anywhere over the internet.
The sssTiktok is a source where people can download the tik tok videos without even downloading the application. There are also present applications using that we can easily remove the tik tok watermark while we download tik tok videos.